TOP 10 PRODUCTS OF 2025
If you’ve been a reader of mine for a while, then you would know that I publish a Top 10 Beauty post every single year. I give myself the same rules each and every year, which are the following:
No repeating products from the previous years
Keeping the product count to 10 as I feel any more than that can overwhelming for myself and for readers.
The products included in this list are not necessarily products that were released this year, but more so products that I found myself using and loving during the course of this year.
If you’re interested in seeing my previous years posts, you can click through the different years listed below.
TOP 10 PRODUCTS OF 2025 AKA ALL OF THE PRODUCTS I THINK THAT ARE WORTH REPURCHASING
1.) Merit Complexion Stick
Price: $38 for 0.23oz
I’ll be the first one to admit I’m not much of a foundation person, but the Merit complexion stick has me thinking differently about them.
The complexion stick has a medium buildable coverage that feels extremely light on the skin and blends out beautifully. The shade that I have is a good match for my overall skin complexion and I’m also able to make it work for under my eyes. For the most part, I use the stick on specific areas of my face to cover up hyperpigmentation spots. I find the coverage and color match perfect for this. I do think it’s one of those products that you’ll likely get the best finish when blending it out with a brush, but I could also see this blending out well with just your fingers for small areas.
The stick packaging makes it perfect for travel too! Since having this stick in my collection it’s been packed in each and every trip that I’ve taken since then. At this point, I’m strongly considering purchasing the complexion stick in one shade lighter to use strictly as a concealer for under my eyes!
2.) Makeup by Mario - Soft Sculpt Transforming Skin Enhancer Bronzer
Price: $34 for 0.18oz
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I was bit confused by a few of the Makeup by Mario products when they initially launched, but once I was able to differentiate between them I was good. The Soft Sculpt Skin Enhancer is a 3-in-1 cream bronzer that aims to warm, shape, and even the skin tone with a light to medium coverage.
I believe it earns its claims for skin enhancing due to the formulation including ingredients such as Vitamin A,D,E and Omega 6 Fatty Acid. The combination is said to provide a blend of antioxidants and skin nourishing ingredients.
When I initially purchased the skin enhancer, I purchased in the shade Dark, which is the second to last shade in terms of deepness. After getting home and trying it out, it really didn’t show up on my skin, so I quickly returned it for shade Dark Deep, which is the deepest shade. I absolutely loved this shade and the dewy finish. But at the same time it was a bit upsetting to see that this was their deepest shade, so there’s more improvement that can be done in the shade department.
As for the overall product, the skin enhancer feels very light on the skin. Being that the formula has a creamy finish it gives off a glowy finish that sinks into the skin beautifully. I know sometimes products can look like they’re just sitting on top of your skin, but this one looks so seamless. I also really like that coverage can be built up very nicely with this. The fact that I hit pan and will likely be finishing this one up soon should speak volumes!
I also purchased the matching F4 Dual-Ended Foundation and Face Brush and I really love it for applying and blending out the bronzer with it.
3.)Saie Airset Radiant and Weightless Talc-Free Loose Setting Powder
Price: $30 for 0.14 oz
I’ve had this Airset Radiant powder in my collection for a little while and I’m happy I gave it a fair chance this year because I really ended up falling for it!
I really enjoy this powder for setting my overall face. The powder is finely milled and feels weightless on the skin. With many setting powders they can drastically change the finish of your makeup look, which can then lead to a powdery or cakey finish. I love that the Airset powder lightly sets my makeup and still allows the glow from my products to come through.
The tinted shade in Translucent Deep gives a nice touch that gives almost an airbrush finish. This is a powder I really enjoyed using to set my makeup, but at the same I really liked using it on its own. On the days I didn’t want to wear a face full of makeup, it gave my face a little extra something. I also liked reaching for it I felt my sunscreen made me look too shiny.
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The L’Oreal Lash Idôle Flutter mascara is one of my favorites. Infact, the original version, Lash Idôle Lengthening & Volumizing Mascara, made my Top 10 list for last year. I can say that both formulas are great, but they deliver different results. For my lashes, I prefer the Lash Idôle Flutter Extension Lengthening Mascara a lot more. I’m really particular about my mascaras and a lot of what I like usually has to do with the wand and the formula of the mascara. The Flutter Lash has to have one the smallest wands that I ever tried.
Hands down, this is one of my favorite mascaras that I’ve tried this year. It’s described as an instant lash boosting mascara that helps to provide 75% visible results. The formula is described as having an airy wax-in-water emulsion, which aims to visibly elongate lashes to have a weightless feel and the look of lash extensions. I had a feeling that I would love this one just based on the mascara wand. The wand has over 480 nano-bristles and I find that wands like this do a great job at defining lashes. I also really like wands like this because I feel that bigger wands tend to distribute too much product at one time, but I feel like this one gives a perfect amount for each application. My only con, which may something very temporary and minor, is that the mascara is only available in black. I hope in the future they decide to release this mascara in a brown shade.
If you’re curious at how the Lash Idole and the Lash Idôle Flutter differs from one another, I would say the Lash Idole provides more volume and more of a lift. Lash Idôle Flutter offers more length and it’s one I would likely recommend to someone who has lashes similar to mine, which is more on the medium length side that has a natural curl.
5.) Ole Henriksen Pout Preserve Hydrating Peptide Lip Treatment
Price: $23
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I don’t know what kind of sorcery is this lip balm, but it’s so good! This was easily one of my most worn lip products for this year for so many reasons!
The lip peptide treatments are formulated with skin-supporting peptides and kokum butter that quickly, visibly plumps lips with hydration and smooths fine lines. I know the pout preserve is marketed as a lip treatment and it very much feels like one. I would describe as it feeling like a warm hug on a cold day. The treatment glides on beautifully, it doesn’t feel sticky or too heavy on the lips, and it always leaves my lips feeling buttery soft after it wears off.
So, yes I do love the benefits that it provides, but I more so love the tint and scent of the shade that I have in Cocoa Crème. It really does smell like a warm hot chocolate without the scent being overwhelming. I also really love the light brown color pay off. I experimented this year pairing it with several different brown lip liners and they turned out so well! Since the lip peptides were launched last year, they’ve now been released in various shades and now in shimmer finish. There’s a color combination and finish for almost everyone!
6.) Maison Francis Oud Satin Mood
Price: $335 for 2.4oz
Scent Notes
- Top: Damascena rose oil and absolute, violet accord
- Middle: styrax oil
- Base: oud, benzoin, vanilla
Oud Satin Mood is a fragrance that’s been in my collection for a few years now. I’ve always loved the scent, but my appreciation for it has truly grown throughout the year. I bought the scent with the mindframe of this being a scent I know I would wear during the winter months, for special occasions, and when I wanted to stand out. This is a scent that I would classify as a show stopper. I would say the scent is very alluring. Whenever I wear this scent it draws in people attention. This scent is also extremely long lasting and will linger on your clothes and scarfs for a while!
I mentioned that appreciation for the scent has grown because each and every time that i wear it i can’t get over how good it smells. Being that it’s one of the most expensive fragrances in my collection I had the mentality of saving this for special occasions. For the price and size there’s really no reason why this should be saved or collecting dust and this one of the reasons why I’ve been wanting to wear it more and more throughout the year. I would hate for this scent to go bad without me using at least more than half of the bottle.
Oud Satin Mood is a unisex scent, but I would say that it leans more on the masculine side, which I perfectly fine with. I’ve tied several Oud scents over the years, but this as my favorite Oud scent.
7.) Commodity Milk Expressive Eau de Parfum
Key Notes: Cold Milk, Mahogany Wood, and Marshmallow
One of the things that I really appreciate about the Commodity fragrance line is that they make 3 different versions of their scents. Being that I usually tailor my scents based on the season, the occasion, and my mood, I love that Commodity makes these different versions of their scents.
The Personal: Softest & most intimate and wears close to the skin. It has a low projection and subtle presence. It’s the most idea for everyday wear or scent-sensitive spaces.
The Expressive: Balanced & true to the core scent. It has a moderate projection and longevity and most people experience this as the “standard” version. It’s also versatile for day or night occasions.
The Bold: Strongest & most intense with a high projection and longer wear. It’s known for having a richer, deeper, or more amplified notes. This line in their collection is often recommended for evenings or when you want to stand out.
The Milk scent is known for its marshmallow & mahogany wood scent mixture. I would describe it as smelling like a cold spicy milk if that makes any sense. This very well be one of my most reached for scents for 2025. I would classify this as a scent that can be worn year round and for many different settings. I have the Expressive scent of Milk. I wore this scent during the daytime to work, during the summer months, and for evenings out. If you’re into skin scents, is a fragrance that stays very close to your body and doesn’t project much into the air, I would highly recommend giving this one a try and checking out some of my other favorite skin scents.
I really feel like the scent matched all the occasions and would classify it as a unisex scent. I was recently gifted the bold version of this scent in a travel size and I can’t wait to try out and to see how it compares to the Expressive.
8.) Beekman Milk Shake Moisture Mist for Body
Price: $49 for 4.7oz full size & $29 for 2.0oz
USE CODE TONI20 to save 20% on your Beekman orders!
In a previous post I described my lure with this product. To make a long story short I loved and used the Facial Toner Mist since it launched. I found myself using it from head to toe and I especially loved using in on my body. I love that the formula is lightweight and hydrating. The spray applicator was great and made using on the body super fast. I remember going to a Beekman event a few months after applying it in this manner and I told one of the owner about it. He gave me some what a surprised look and hinited to me that I’m going to be interested in an upcoming launch. And he was absolutely right. Shortly after this exchange I saw the that the brand was launching the Milk Shake Moisture Mist for Body.
Both formulas of the face and body has a bi-phase formula, which requires you to shake the product prior to applying it. The body mist is more hydrating and comes in various scents. I’ve gone through several bottles of the Beekman Milkshake Body Mist over the past year. The Pistachio & Dark Cherry is my favorite! I look at as applying a body moisturizer and fragrance all in one step. If you’re a cherry lover like myself, this is absolutely worth trying out!
9.) Mizani Moisture Fusion Deep Conditioning Hair Mask
Price: $42 for 16.9oz
There hasn’t been a Mizani product I’ve tried in the past few years that I haven’t loved. There’s a reason why most hair stylist rave about this hair mask! I was originally put on to this one by my hairdresser. She often used it my hair when I would see her. I saw that Sephora had it on sale one time for about 50% off and I jumped at the opportunity to buy it since it is on the pricier side.
The mask is formulated with key ingredients such as Cupuaçu Butter, Argan Oil, and Honey and has a sole focus to hydrate the hair. I typically reached for this mask about every other week and used it as directly as the directions called for, which is about 15 minutes. After each and every use of the mask my hair feels softer and more hydrated. The mask also does a great job at melting out knots, which makes the detangling process quicker and smoother. Being that the mask is super thick a little product goes a long way, which is great since this mask is on the pricier side. I’ve already purchased 1 container this year and I’ve already opened up a new one!
10.) Soft Services Buffing Bar Exfoliating Body Bar for KP
Price: $30 for 2 pack
As someone who has KP (keratosis pilaris), I’m always on the hunt for products that helps to minimize it. I’ve tried all of the popular scrubs and serums, but I’m always on the hunt to see I can find something that works better than what I’ve already tried. I was so intrigued to try out the Soft Services buffing bars because I’ve never tried a buffing bar before.
The bars are formulated with key ingredients such as Magnesium Oxide and Alumina (micro crystals), Glycerin (hydration), and shea butter to moisturize the skin. As per the directions, it’s recommended to use the bars 3-4x per week and I believe if you did you would see noticeable results in a shorter amount of time. I typically used the bars 1-2x per week and I noticed results within a few weeks. With consistent use my areas of KP started to feel noticeably softer and over the time the areas started to appear clearer.
Many of the KP scrubs that I’ve tried the exfoliation level were too light, which really didn’t help in terms of physical exfoliation. I would say these bars have some of the highest level of exfoliation that I’ve ever tried without them irritating my skin. Being that scrub is in bar form a single bar lasted longer than a scrub bottle for me.
If you’ve tried any of the products that I mentioned, I would love to hear about your experience using them.
If not, I would love to hear about some of your favorite products that you’ve used throughout the year.